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Posts tagged Fit Business of the Week
Fit Business of the Week: Efficient Exercise
May 24th
Our Fit Business this week is Efficient Exercise – personal fitness and small group training in a studio atmosphere and with the motto of: “Get In. Get Out. Get Fit.”!
How long have you been in business
10 years – we just recently celebrated our 10-year anniversary with a big customer appreciation BBQ. Check out the pics on our Facebook page (http://www.facebook.com/pages/Efficient-Exercise/282401244774)
Where are you located
Three locations:
- Downtown, at 714 congress;
- Westlake area, at 3636 Bee Caves Rd;
- And our newest (and biggest) location, at the intersection of 45th st. and Burnet (1403B West 45th St.)
What is your training style and philosophy
*Efficiency* is (quite literally) the name of our game and, as such, we put our clients on a steady diet of High Intensity and/or High Intensity Interval Training. Our workouts can be categorized as being “brief, brutal and basic”, and we wring the most training “bang for the buck” out of our clients’ training time investment. We’re non-dogmatic in our approach, in that we employ any and all methodologies and equipment — from our own proprietary ARX equipment, to Nautilus and/or old-school black iron, to simple bodyweight exercises — whatever the situation calls for to produce results.
What is the typical profile of your clients
We cover the spectrum – from the uber-busy, health-conscious professional, to the competitive athlete who’s looking for the edge that intelligently and properly programmed resistance training can provide. Anyone who’s looking to maximize return on training time investment!
What are the benefits
Increased strength and power (both instantaneousness and durational) output, enhanced health and well-being, injury prevention and performance betterment. Remember this: in the case of all other things being equal in a particular sporting performance, the stronger, more powerful competitor will prevail.
Here’s a quick client testimonial:
What should clients expect at their first session/workout. How should they prepare?
The first few sessions are characterized by a good bit of “on-ramping” — that is, new clients are assessed according to physical ability and movement patterns, and these results are then compared against the client’s stated goals. From there, an individual training protocol is developed. As exposure and tolerance to our training methods increases, so does the intensity of each workout. No two clients are the same and, therefore, no two training protocols are the same. Our more fit and experienced new clients on-ramp extremely fast (within a couple of sessions). Newbies, though, ought not worry — we progress at a rate that is correct for the individual — that is, we do not force a client into any preconceived rate of progression.
Describe a typical session/workout
Here’s an example of a chest (or “push” movement, for those who speak the language of functional movement patterns) workout that many of my clients performed last week:
(A1) ARX* chest press, 5 reps
(A2) Dumbbell fly to positive failure
(A3) Blast strap (think “TRX”) fly (or feet elevated push-ups) to failure
This was done as a 2-round “superset”, moving at a quick clip between each individual exercise. This is a highly effective routine — and efficient, as well. I can tell you that this portion of the workout was completed in approximately 10 minutes, and that a third round is not only unnecessary, but not doable)
*Note: our CZT equipment is currently being re-branded under the ARX (Accommodating Resistance eXercise) moniker. ARX is also a Roman citadel, or fortress.
There are also a bunch of sample workouts on the Efficient Exercise YouTube channel: http://www.youtube.com/user/EfficientExercise
Do you offer a trial or initial consultation? What’s the best way for new clients to get started?
We offer a free hour-long initial consultation. Email me at keith@efficientexercise.com to schedule today!
How do clients pay? Per class? Per month?
Clients purchase packages consisting of either 10 or 22 half-hour sessions. Sessions are then scheduled according to the client’s needs, wants and their own, personal work/life schedule.
SPECIAL OFFER for the MyFitList Community: $150 dollars off an initial package of 10, 1-on-1, personal training sessions. Just mention this blog article!
Anything else you’d like to include?
We also offer “group” training sessions as a way to help defer costs — “group” being defined as up to 4 clients per session. Come in or email (keith@efficientexercise.com) for details about these sessions. And, of course, c’mon in for a free consultation to check us out in person!
Learn more about Efficient Exercise on MyFitList.com by visiting their profile page at: http://www.myfitlist.com/find/detail/efficient-exercise
Efficient Exercise also has a YouTube channel! Check it out to see great video demonstrations and testimonials: http://www.youtube.com/user/EfficientExercise
*Have you trained with Efficient Exercise before? Do you want to know more? Tell us about it by leaving a comment below!*
Fit Business of the Week: Pure Barre Austin
May 9th
Our Fit Business this week is Pure Barre Austin – The Pure Barre Technique is a total body workout that burns fat and produces lifted seats, toned arms, thin thighs, and flat abs by fusing elements of ballet, pilates and weights in a 55 minute intense session.
How long have you been in business
Since August 2011
Where are you located
We have two locations: one in Westlake at the Intersections of Bee Caves and Walsh Tarlton (3267 Bee Caves Rd) and another opening this month in the Arboretum at the Intersection of Braker and Jollyville (10710 Research Blvd)
What is your training style and philosophy
Our motto is lift, tone, burn…lift your seat, tone your thighs and burn fat off of your body in record breaking time. We perform small isometric movements to work the muscle to fatigue and then stretch to lengthen it out. It’s a fusion between dance, pilates and yoga but an athletic approach to them. It’s a full body workout that creates long, lean muscles in record-breaking time. We are fun and energetic and we are here to inspire our clients to be their best self…while creating the best seats around town!
What is the typical profile of your clients
Women between the ages of 25-55, different levels of fitness
What are the benefits
Toned thighs, a lifted seat, fat burning and flexibility. Doesn’t get better than that! We are a non-impact workout that eliminates the jarring on your joints. Therefore, you obtain maximum results in a safe environment.
What should clients expect at their first session/workout. How should they prepare?
We tell clients to come with an open mind because the concept is so different and innovative. Expect to feel a serious burn. Wear pants that cover at least your knees and bring socks as well.
Describe a typical session/workout
Warm-up (10 to 15 minutes)
Knee-ups, followed by floor work (arms, abs and chest), then weight work (shoulders, biceps, triceps and chest)
Thighs (10 to 15 minutes)
Thigh exercises (working anterior/posterior muscles as well as lateral), followed by small isometric movements (to work muscles to fatigue, stretch and lengthen them out)
Seat (10 to 15 minutes)
Small movements to lift the seat and burn fat at the same time
ABS (10 to 15 minutes)
Multiple positions to work the upper and lower abs, followed by seated interval work (to target each area of the abs including the obliques)
Cool-Down (5 minutes)
Slow stretching while the muscles are warm to reinforce long, lean muscles
What’s the best way for new clients to get started?
We have an awesome offer for new clients called the “new client special”. It’s 30days of unlimited classes for $100! Highly recommended and it’s the best deal. http://www.purebarre.com/TX-austin/promos/NewClient.pdf
How do clients pay? Per class? Per month?
There are several options to work around various schedules. You can purchase a single class, a class package by quantity (does not expire for a year), or a monthly package.
Anything else you would like to include?
Pure barre is an amazing barre workout and is the most athletic and effective one out there. See results within 10 classes or less!
Learn more about Pure Barre Austin on MyFitList.com by visiting their profile page at: http://www.myfitlist.com/find/detail/pure-barre-austin
*Have you worked out at Pure Barre Austin before? Do you want to know more? Tell us about it by leaving a comment below!*
Fit Business of the Week – Flywheel Fitness
Jan 26th
Our Fit Business this week is Flywheel Fitness – an Indoor Rowing and Cycling studio in Austin, offering group classes in indoor rowing and spinning, strength training rowing bootcamps, flexibility classes and core classes.
What is the training style like at Flywheel?
At Flywheel Fitness, we believe in small group training. You get all the attention of a private session, with the camaraderie and added adrenaline that comes from working out with a group. At Flywheel we believe in providing you with experienced, energetic, knowledgeable instructors. We believe that you will see results sooner and prevent injury by maintaining efficient, safe technique. We believe that if you are having fun and engaging your mind as well as your body, you will be more consistent with your exercise plan and you will get fitter sooner. And…we believe there are no better exercises than the low-impact, calorie-burning, self-paced exercises of rowing and cycling.
Who is Flywheel for?
Everyone can row or spin! Our classes are great for athletes of all ages and abilities. Whether you are new to working out, or an elite athlete looking to cross-train, anyone can benefit from a class at Flywheel. In ALL our classes, exercises are scalable and YOU control the resistance. You can make each session as challenging as you’d like.
What are the benefits to working out at Flywheel?
Rowing and cycling are both great for aerobic endurance, strengthening, and flexibility. All classes open with a warm-up and time spent on technique, followed by high intensity intervals that will both strengthen and improve your cardiovascular endurance.
What should I expect at a Flywheel class?
Wear comfortable clothing that you can move in. Bring a small towel and a water bottle to all classes. SPD compatible cycling shoes are recommended for spinning classes, but hard-soled sneakers work also. If you are new to rowing or spinning, let your instructor know. We will work with you to make sure you start off with the correct technique.
Check out this video from Flywheel to give you a better idea of what a class is like: http://www.youtube.com/watch?v=g_KkiCY1wKI
About the the owner, Sara-Mai Conway:
Sara-Mai Conway is the owner of Flywheel Fitness. She started the business in 2009 after years of working as a full-time rowing coach. A rower since the age of 12, Sara-Mai continues to compete and has won several national championship titles over the course of a 20-year career in rowing. Sara-Mai advocates rowing as the perfect total body exercise and wants to introduce everyone to this great sport, even if they never get out on the water. Cycling is not only the perfect complement to rowing, but the small group classes and dedicated coaching staff at Flywheel Fitness make everyone feel like they’re getting a personal training session at the group class price.
Give Flywheel a try! Your first class is always free – and if you commit to purchase a pass on your first visit, you receive 10% off. Bring a friend, and you both get 15% off. Also – be sure to check out their special charity event on February 26. Learn more about Flywheel Fitness on MyFitList.com
*Have you worked out at Flywheel before? Do you want to know more? Tell us about it by leaving a comment below!*
Fit Business of the Week – Pedal Hard
Jan 20th
Join us each week as we feature a Fit Business in Austin offering expert training to help you improve your fitness. The Fit Business this week is Kevin Livingston’s Pedal Hard Training Center.
Located inside Mellow Johnny’s Bike Shop downtown, Pedal Hard is a state-of-the-art indoor cycling training center. Athletes of all abilities are guided by expert coaches in cycling technique, training principles and workouts to help them achieve their individual goals.
How does Pedal Hard work?
The Pedal Hard Training Center houses 8 CompuTrainer bike trainers. These trainers allow you to train on your bike on courses of varying terrain and difficulties. The trainers automatically change resistance (or “load”) based on where the rider is on the specific course.
Who is Pedal Hard for?
Pedal Hard is great for all levels of athletes – from those looking to improve fitness or cycling skill, to those training for triathlons, duathlons or road races. Pedal Hard also offers individual threshold testing and Retul bike fittings for those athletes looking to jump to the next level.
What should I expect at a Pedal Hard class?
Because there are only 8 spots available in each class, it is best to reserve a spot by going online to www.pedalhard.com. There are classes throughout the day at 6am, 7am, 8:30am, 12noon, 4pm and 6pm. Be sure to bring your bike, bike shoes and water bottles.
What are the benefits of a Pedal Hard class?
Riding on a CompuTrainer has so many benefits. For the beginner, it will allow you to become more comfortable on your bike and shifting gears without the distraction of the road. For more advanced athletes, the CompuTrainer give you feedback on your power output relative to the terrain, heart rate, and cadence. It gives you a lot of useful information to help you track progress and overall fitness. Plus, the Pedal Hard Center is open rain or shine – so there are no excuses not to ride!
About head coach Kevin Livingston: In a 14-year career including six appearances in the Tour de France, Kevin learned how to train for both results and fun. He is a committed partner and fully supports you as you progress toward your cycling goals.
Check out the Pedal Hard Training Center Open House event on January 29 where you can try a Pedal Hard class for free! Space is limited so visit them online to reserve your spot today! http://www.facebook.com/#!/event.php?eid=192942830722026